Supporting a rapidly-growing business through organisational change

“When you are working in what is essentially a family business you want to take forward all of the great things that have already made them successful, whilst creating a new identity that made them ready for future growth.” – Steve Foulger, HR Services and Organisational Change Director

The brief

MyTAG has grown from a small family business with one product to a company that works with hundreds of flagship names providing a myriad of solutions, and therefore needed to prepare for more growth.

The CEO and owner also wanted to take a step back from the day-to-day running of the business, which would create a different structure and a need for a strategic change in approach for the future, whilst preparing the business for more growth.

Alongside this, we supported MyTAG with strategic recruitment as part of this project, which you can read about in our case study.

Organisational change


From our conversations with the team at MyTAG, we knew they needed a different structure and a change in their strategy. We had to look at what this meant for the current team and what gaps such a change would create. Our main focuses for the project, were:

  • Allow the CEO to step back and take a more ‘eyes on, hands off’ approach.
  • Reshape the senior leadership team.
  • Encourage the new and old leadership teams to adopt new roles and ways of working, whilst welcoming new members to the team successfully.
  • Promote leading sales resource to Sales Director and populate their national team accordingly.
  • Promote the IT Director to Managing Director.
  • Free up more time for the Finance Director and Company Secretary.




  • On the surface, the project looked straight-forward. We had the full trust of the leadership team, which actually intensified some of the pressure.
  • We needed to add value and implement new ideas, whilst maintaining the existing processes that enabled MyTAG’s growth in the first place.
  • Where external talent was needed, we had to ensure the recruitment strategy attracted highly capable people that would fit seamlessly into the tight-knit, family run business, and that the recruitment approach aligned specifically to a new Organisational Design and Organisational Programme of Change.


Successful outcomes and overcoming these challenges


  • By meeting regularly, we were able to continually review progress, have a clear focus, and properly align ourselves with the MyTAG team. We took a very Agile approach, Adapting quickly and effectively as we made progress.
  • Our flexible solution allowed MyTAG to follow a familiar strategic route that they’d had previous success with, whilst adding in new approaches that helped to plug organisational gaps.
  • We implemented Organisational Design Principles, that included building on previous success, and making strategic changes that would help the organisation transform in the short term and the long term.
  • As an extension of MyTAG’s team, we maximised the brand, supported the management and leadership teams, and delivered great results. The outcome was a brand new Organisational team, a reshaped leadership team and a strategic review that was aligned to future growth.

MyTAG workshop agenda

What our HR Services and Organisational Change Director said

When you are working in what is essentially a family business you want to take forward all of the great things that have already made them successful, whilst creating a new identity that made them ready for future growth.

We wanted to add value. We were working as a true partnership and felt very much like we were an extension of the MyTAG.

Steve Foulger
HR Services and Organisational Change Director, Connor

Want to know more?

To find out more about how we can make your business thrive and people grow, give us a call on 01491 414010 or complete the form.

We are committed to protecting and preserving the privacy of our visitors when visiting our website or communicating electronically with us.

To find out how we process any personal data we collect from you or that you provide to us through our website, please read our Privacy Policy.

More Case studies

Woman coaching her team at work

Managerial Coaching – Paul Garvey

Paul Garvey Senior Compliance Manager Company: EML Payments Coach’s Name: Julia Barry Coaching programme: Paul received 12 hours coaching support with our Connor coach Julia