The brief
SAS recognised the business need for a strong coaching capability in its managers and wanted to create a consistent managerial experience for its employees.
“Research suggests that high performing companies coach their people rather than telling or directing them. Coaching benefits the company and the individual. It is a more engaging and participative experience for your employees because they learn what to do.” explains SAS head of learning & development Emma Dutton.
“We had promoted our best technical and sales people and recognised we could make improvements to the support we gave them. We decided to develop and improve their capabilities by investing in coaching as a core discipline of the management role.”
The approach
“We selected a group of our managers to follow parts of the Connor INSPIRED Performance programme.”says Emma.
Three Connor consultants worked with the managers for three and a half days over a three month period to introduce and embed a new approach to coaching and management.